The Apprentice: Too much pretence and not enough business?

With the help of new technologies and the spread of Business Analytics, the business world is rapidly moving towards making real-time data and information driven decisions virtually on the go.

Against such a backdrop, the reality TV show The Apprentice (UK) appears to be denying its candidates the use of even the humble Internet to do basic research and gain insight.  Unless clearly communicated and justified by the producers, such glaring omissions can somewhat devalue an otherwise entertaining and valuable programme.

In addition to entertaining, The Apprentice undoubtedly has the power to enthuse would be entrepreneurs. Perhaps this should be its main stated goal or perhaps the producers may find room to sway the balance slightly more towards current business practices and less towards a kind of sensationalism with the sole aim of boosting viewer numbers.

The irony in all of this is that as a “business” The Apprentice is more than achieving its goal of attracting “customers” (the new May 2011 series attracted 8 million viewers). Whether this translates to a sustained long term profit for the nation remains to be seen. What is certain is that although The Apprentice is not a replacement MBA programme there is a great deal more entertainment on the way.

1 comment:

Annie_Gold said...

You are Hired !!!
Well spotted - No Internet ?!