UK Medicinal Cannabis Policy Summit 2019

As important as the questions we answered
were the questions we asked....

It was a pleasure for me to chair the CBD session at The Medicinal Cannabis Policy Summit on Thursday 27th June.

I am indebted to the panel comprised of;
Josh Stanley | Co-Founder, Charlotte’s Web.
Rick Brar | CEO, Brains Bioceutical.
Wendi Young | Regulatory Director, Mile High Labs.
Ed McDermott | Director EMMAC Life Science.
and Nick Horniman  of Sativa Investments - for sharing their wisdom with such passion and enthusiasm.

Lastly, we could not have wished for a better day or a better venue than Somerset House. Thank you to The Centre for Medicinal Cannabis for organising.

Dr Sepe Sehati


It’s all a matter of trust: towards unguarded interaction with consumers

A 'global implosion' of trust is fuelling rising levels of distrust of government, business, media and non-governmental organisations, reveals Edelman's 2017 Trust Barometer.

The findings of Edelman, the world’s largest public relations firm, reinforces the view that the collapse in trust helps to explain political events such as last year's Brexit vote and the Trump election victory.

These findings also echo our long-held view at ClickTell, our evidence-based consulting firm, that one of the foundation-rocking damages inflicted by the recent financial and ecological turbulences has been a catastrophic breakdown of trust.

As far as the world of brands, PRs, and advertising firms is concerned, our analysis pointed towards the need to establish an evidence-based methodology addressing such clear consumer messages.

Consequently, last week we launched ‘ClickTell Reveal’ with the aim of providing our PR, advertising and brand partners with the diverse and evolving scientific knowledge, insight and evidence required for authoritative and persuasive storytelling - something that clearly the consumers of today are and will continue to demand.


When in China, do as the Chinese do.

In recent weeks Apple has been reacting to some of the serious and inevitable challenges facing not only its sales, but also the company itself in China.

Apple’s total sales for all products in Greater China, which includes Hong Kong and Taiwan, slid a whopping 26% in the first three months of this year.

Additionally, Chinese regulators recently shut down Apple’s online book and film services and earlier in May Apple also lost its trademark fight over 'iPhone' name in China.

Apple’s $1 billion investment in Chinese ride-hailing service, Didi Chuxing is a sign that Apple has at last initiated the process of developing a deep understanding of the Chinese business environment and the sort of strategy required to navigate it.

Our observations clearly indicate that as far as the Chinese market is concerned Uber will most definitely lose out to Didi Chuxing.

Leadership lessons from Sir Alec Ferguson & Sir Michael Moritz

Recently I had the great pleasure to spend time with and benefit from the refreshing no-frills business wisdom of Sir Michael Moritz of Sequoia Capital.

With a net worth of $2.8 billion, Sir Michael, as an early investor in companies such as Apple, Google, YouTube, Airbnb, Dropbox and WhatsApp has a clear view of the essential ingredients for making a billion-dollar company.

Full of fascinating insights, Sir Michael’s new book “Leading” penned together with Sir Alex Ferguson is a must for anyone in the management or leadership role wanting to know what it takes to lead a team to unparalleled success over a sustained period of time.

Sepe Sehati


The Secret Of Innovation

"The secret of innovation?
Learn how to drop pebbles of wisdom into the ocean of thought, creating ripples of imagination which will lead into waves of innovation."

~ Sepe Sehati


Pomegranate: The Celestial Fruit?

Which of the following medical organizations would you say features the pomegranate in its coat of arms?

  • The British Medical Association
  • Royal College of Physicians
  • Royal College of Midwives
  • Royal College of Obstetricians and Gynaecologists

The answer?  - Not just one, but all of them. Such is the reverence with which the world of medicine has and continues to embrace this crowned jewel of the fruit kingdom.

"we are just beginning to fully understand why pomegranates have been venerated for millennia for their wide ranging medicinal properties."

As if the endorsement of such esteemed medical institutions was not enough - way before the medicinal properties of the pomegranate were described it was also held sacred by many of the world’s religions including; Zoroastrianism, Judaism, Buddhism, Christianity & Islam.

Centuries have passed and today using the most expensive & sophisticated tools and procedures we are just beginning to fully understand why pomegranates have been venerated for millennia for their wide ranging medicinal properties.

Protocols designed for demonstrating the effectiveness of man made pharmaceutical drugs (the cost of bringing a new drug to market has been estimated between $500million to $2billion1) are being used to provide an evidence base for the effectiveness of pomegranates (effectively freely available from the drug cabinet of nature) in treating various ailments.

In January 2000, the British Medical Association launched the Millennium Festival of Medicine. Using the theme “Celebrating the past, shaping the future” many of the events looked at changes in medical practice over the centuries. When it came to designing the logo for the Festival, the committee had a short list of some very strong contenders to choose from - namely; the human body, DNA, a heart beat and the pomegranate2.

How was the Millennium Festival of Medicine to be branded? What was more pivotal to the message of “celebrating the past” and “shaping the future” of medicine, healthcare and wellness?

You guessed correctly, in a further astonishing endorsement of the pomegranate, it was chosen as the logo for the Millennium Festival of Medicine.

In Persian* mythology Isfandyiar having eaten a pomegranate becomes invincible. Arguably the medal for invincibility has to be awarded to the pomegranate itself. Anything able to stand the test of time in the way the humble pomegranate has deserves the respect and adoration with which civilizations and clinicians of the past and present embrace this celestial fruit.

Dr Sepe Sehati, Co-founder, ClickTell Consulting

1.  Health Aff (Millwood) 2006, 25 (2): 420–8
2.  BMJ 2000, 3214:1153-4
*. Pomegranates originated in Persia (modern day Iran).


The Chief Thought Officer: The Missing Chief

“I insist on a lot of time being spent, almost every day, to just sit and think. That is very uncommon in American business. I read and think. So I do more reading and thinking, and make less impulse decisions than most people in business.” 
~ Warren Buffett

Chief Thinking Officer
So here is the most successful investor of the 20th century; a “sage” who has consistently ranked amongst the world’s wealthiest people (he was ranked as the world’s wealthiest person in 2008) insisting on the uncommon exercise of thinking.

“Thinking is the hardest work there is"

At ClickTell Consulting, through our work with companies large or small, in the West or the East, we have identified the root cause of most problems facing corporations of today to be a lack of critical and timely thinking. Lack of thinking and the ensuing uninformed decision making is ultimately a major contributor to corporation funerals or near death incidents.

Indeed as Henry Ford put it; “Thinking is the hardest work there is, which is probably the reason so few engage in it.” However, our observations show that, even in the case of CEOs and senior managers fully conversant with the practice of thinking there is another problem. They often find it simply impossible to be dealing with the day to day issues of running a corporation at the same time as finding the time to think. What they need is a “thinking buddy” in the form of a Chief Thought Officer (CTO).

Business is all about continuously developing strategies that have a greater chance of success. Since identifying the need for CTOs and coining the term Chief Thought Officer, we have seen a vibrant demand for our insight in this field. Acting as our clients’ CTO we support them to out-think, out-plan and out-manoeuvre competitors and other forces.

What do you think?

Dr Sepe Sehati, Co-founder, ClickTell Consulting