In recent weeks Apple has been reacting to some of the serious and inevitable challenges facing not only its sales, but also the company itself in China.
Apple’s total sales for all products in Greater China, which includes Hong Kong and Taiwan, slid a whopping 26% in the first three months of this year.
Additionally, Chinese regulators recently shut down Apple’s online book and film services and earlier in May Apple also lost its trademark fight over 'iPhone' name in China.
Apple’s $1 billion investment in Chinese ride-hailing service, Didi Chuxing is a sign that Apple has at last initiated the process of developing a deep understanding of the Chinese business environment and the sort of strategy required to navigate it.
Our observations clearly indicate that as far as the Chinese market is concerned Uber will most definitely lose out to Didi Chuxing.