In recent weeks Apple has been reacting to some of
the serious and inevitable challenges facing not only its sales, but also the
company itself in China.
Apple’s total sales for all products in Greater
China, which includes Hong Kong and Taiwan, slid a whopping 26% in the first three
months of this year.
Additionally, Chinese regulators recently shut down
Apple’s online book and film services and earlier in May Apple also lost its trademark fight over
'iPhone' name in China.
Apple’s $1 billion investment in Chinese
ride-hailing service, Didi Chuxing is a sign that Apple has at last initiated
the process of developing a deep understanding of the Chinese business
environment and the sort of strategy required to navigate it.
Our observations clearly indicate that as far as the
Chinese market is concerned Uber will most definitely lose out to Didi Chuxing.